With patients increasingly using the internet consistently for healthcare information, a professional, well-designed website for your medical practice is a must. Your website is often the first interaction patients have with your medical practice. Let’s make that first impression count! A clear, easy-to-navigate, aesthetically pleasing website can help build a trusting connection with your patients, encouraging patients to turn—and return!—to your business for the medical attention and care they need and deserve. 

10 Must-Haves (in No Particular Order) for a Successful Medical Website

1. Clear and concise structure

No one likes clicking through lots of tabs, pages, links, and whatever else to get to what they actually need. Ensure your website provides clear and concise information about your practice, services, specialties, and staff, allowing patients to navigate your website with ease.

1. Mobile optimization

More and more people skip computers and use smartphones and tablets instead to access the internet. It’s essential that your website is mobile-friendly so that it still looks as great on a phone as it does on a laptop. A responsive design ensures a seamless experience across all devices.

1. Strong call-to-actions (CTAs):

Encourage patients to take action by using clear and compelling CTAs, such as clearly visible buttons that say “Schedule an Appointment” or “Contact Us.”

1. Online scheduling

Providing your patients with the option to schedule appointments online through your website is an excellent way to offer convenience and improve efficiency for everyone involved.

1. Easy-to-find contact information

Make it easy for patients to contact your practice by prominently displaying your phone number, email address, social media profiles, physical address, a map, directions, and even parking details. 

1. Patient testimonials (positive ones!)

Nothing beats word-of-mouth. Authentically positive reviews and shout-outs are a powerful tool for attracting new patients. Promote great testimonials and feedback on your website to demonstrate your practice’s top tier customer service and care.

1. Professional imagery

High-quality images can help create a welcoming and professional atmosphere. Use images of your staff, facilities, and services, and empower folks to tag themselves in these photos on social media to create a fun way to build community.

1. Fast loading times

A slow-loading website can frustrate patients and drive them away—quickly. Optimize your website for speed to ensure a positive user experience.

1. Accessibility

Everyone needs medical care. Can everyone access your website? Check out Web Content Accessibility Guidelines (WCAG) along with our other blog posts about HIPAA and ADA compliance.

1. Search Engine Optimization (SEO)

Optimize your website for search engines to improve your visibility and attract more organic traffic. Because—let’s face it—no one scrolls past the first page of search engine results.

Don’t cause your patients any more pain. Give us a call, and we’ll help you welcome new patients while holding onto your existing ones with a website that is convenient, informative, visually appealing, easy to find, and easy to navigate.