CASE STUDy

One Cohesive Healthcare Experience

Coastal Health is a leading multi-specialty group in Jacksonville with 80+ providers. We partnered with them to rebrand and unify their practices through a full website redesign.

Since implementing our extensive rebrand and website consolidation solution for Coastal Health, we increased their website clicks by an impressive 340% in just one year.

340%

increase in new clicks

The Bigger Picture

Coastal Health was operating under several sub-brands, each with its own website and identity. This fragmented structure caused confusion for patients, weakened brand recognition, and made consistent messaging a challenge.

The goal was to unify everything under the Coastal Health name in a way that felt cohesive—without losing the individuality or value of the distinct services they offered.

The Goals

Consolidate 15+ individual practices into one primary brand.

Rebrand and unify all entities so information and services across different clinics have a cohesive message and vision.

Build a website solution that integrates all individual services and specialties

Create a centralized, user-friendly website experience for patients.

Build a backend system that’s simple for both their internal team and developers to manage and maintain.

Establish a brand identity that can compete with other local healthcare leaders.

The Challenges

Working with 15+ disjointed websites, all with inconsistent messaging, branding, and structure, made it hard to unify each entity under one brand while maintaining clarity.
With 15+ legacy websites, there was a risk of losing organic traffic and confusing long-time patients. To avoid any loss of clients or web traffic—and to guide users to the new site—we needed to come up with a strategic solution tailored to each legacy site.
The client wanted a premier domain, coastalhealth.com, but it was inactive and privately owned by someone else. This would mean a tricky process in order to acquire it for the client.

The Solutions

We created one website architecture that grouped all services under one umbrella while giving each specialty its space to shine. The branding was reimagined to reflect one voice and one mission.
To ensure a smooth transition, we implemented intelligent redirects and pop-up messages that reassure visitors and guide them to the right place on the new site.
With in-depth research and careful outreach, we were able to find the inactive domain owner, broker its sale, and secure it for the client.

The Result

Since launch, Coastal Health has seen a 340% increase in website clicks and a significant boost in form submissions—proof that the new site not only successfully unifies the brand but also makes it easier and more convenient for patients to access care.