Borland
Groover

One of the largest gastroenterology practices in the Southeast, Borland Groover offers some of the region’s most advanced gastrointestinal and liver care.

overview

Borland Groover needed more than just a design refresh. Their existing website had become increasingly difficult to maintain and was running on an outdated CMS framework with known security vulnerabilities.

At the same time, patient expectations were changing. The organization needed a digital presence that inspired confidence, delivered a better user experience, and reinforced the trust they had built through decades of patient care.

our work

  • website strategy
  • website redesign
  • UX/UI design
  • content migration
  • security & compliance
  • reputation management
  • ongoing tech support
  • social media management

goals

1

Replace the outdated platform with a secure, maintainable solution.

2

Modernize the visual design to better reflect Borland Groover's leadership in healthcare.

3

Improve overall user experience and site navigation for patients.

4

Meet all security compliance requirements.

5

Create a scalable content system for future growth.

6

Protect and strengthen the organization's online reputation.

the challenges

  • Borland Groover’s website no longer reflected the caliber of care they provide. The organization needed a modern, intuitive experience that would better serve patients while reinforcing its position as one of the Southeast’s leading gastroenterology practices.
  • With a website of this size, there was an extensive amount of provider information, patient resources, and educational content that needed to be carefully preserved throughout the redesign and migration process. The challenge was improving the experience without disrupting the valuable information patients relied on.
  • The existing platform had become difficult to maintain and no longer met the organization’s evolving needs. Borland Groover needed a secure, scalable solution that could support future growth, simplify content management, and meet strict healthcare security standards.

the solutions

  • We redesigned the website from the ground up, creating a modern, patient-focused experience centered around healthcare UX best practices. Improved navigation, simplified user journeys, and a cleaner visual design made it easier for patients to find providers, access resources, and schedule care.
  • Our team rebuilt the website on a fully customized WordPress platform, removing unnecessary legacy code and creating a streamlined content management system tailored specifically to Borland Groover’s needs. Every page, provider profile, and patient resource was carefully migrated to preserve valuable content while creating a foundation that is easier to manage and expand.
  • We implemented a comprehensive security checklist to help meet healthcare compliance requirements while strengthening the website’s overall security and performance. The result is a flexible, maintainable platform built to support Borland Groover’s continued growth while protecting both the organization and its patients.

the result

This extensive website rebuild required us to find a careful balance between modernizing the patient experience, preserving critical content and functionality, and meeting higher security standards. We implemented a full security checklist, while redesigning the website to improve usability, accessibility, and overall user experience. The result was a custom, modern website built to support both patients and staff while providing a stronger foundation for long-term success.

Social Media
Management

Along with their website, we also wanted their social presence to reflect the same level of professionalism and leadership they bring to healthcare. We brought consistency and intention to Borland Groover’s social presence with a strategic posting schedule and beautifully branded graphics. Every post was designed to feel cohesive with the larger brand while keeping their audience informed and engaged.

view our work →