increase in followers
9 to 5 PETS
9 to 5 Pets is one of Northeast Florida’s leading premium pet care companies. Their personalized approach and experienced team have earned a trusted reputation among local pet parents.
increase in engagement
increase in website traffic
website visits from social media
overview
9 to 5 Pets had built a premium pet care brand with a strong personality, but their social media wasn’t reflecting it. Content was focused on keeping the account active, with heavily templated graphics, AI-generated captions, and little educational content or strategic direction.
Our goal was to build a strategy that better reflected the premium experience 9 to 5 Pets provides, while creating content that people actually wanted to engage with.
our work
- social media management
- structured data SEO
- technical web support
- consulting
goals
- Create a more cohesive visual identity that reflects the brand’s premium services.
- Position 9 to 5 Pets as a trusted resource through high-value, educational content.
- Strengthen messaging around the brand’s value proposition and key differentiators.
- Increase community engagement to better match the personal experience clients receive offline.
- Drive more qualified website traffic and service inquiries from social media
our approach
- Conduct an in-depth social media audit and competitor analysis to identify opportunity.
- Build a content strategy balancing education, entertainment, and emotional resonance.
- Develop a targeted mix that emphasizes services and experiences competitors cannot replicate.
- Replace templated graphics with custom, branded creative.
- Prioritize active community engagement and create opportunities for audience interaction
- Implement consistent social media best practices
the results
Since partnering with 9 to 5 Pets, we’ve helped them increase their annual social media reach and content interactions by more than half. They have expanded business and grown their team to keep up with increased demand.
The shift to a more strategic, intentional social presence also helped increase qualified website traffic directly from social media, creating more opportunities for potential clients to discover 9 to 5 Pets.
“
I cannot tell you how impressed I am with the job you are doing for us through our social channels! It is great to see everything in green and on the up and up! [The posts] are engaging, colorful, educational, fun...everything I want our brand to offer. Thank you for all the time you have taken to really get to know us. It means so much!
Jennifer Dew
9 to 5 Pets founder
technical SEO +
structured data
Alongside our social media strategy, we performed multiple technical SEO updates to further expand their visibility across digital channels. We implemented site-wide LocalBusiness and page-level schema, establishing a stronger technical foundation designed to improve organic visibility and reach.
